The New York Times ran a story titled “Putting U.S. Trucking on a Diet.” The article describes the various idle reduction technologies available including Shorepower, which costs an average of $8,000 per space to build, half the cost of IdleAire. This is reflected in the cost of the service to truck drivers: $1 per hour for Shorepower compared to $2.89 for IdleAire. Joe Licari of Shorepower is quoted in the article.